A research agency
you can trust

No games. No gimmicks. Just good research.


Tavis McGinn, Honest Data Founder and CEO

Hi there. Thank you for visiting our site. 

I created Honest Data several years ago to help companies listen to their customers and their consumers. I believe that companies create better products and better marketing when they "get outside of the building" and listen to their users. Companies that don't listen make decisions in a bubble and that often leads to disastrous results. 

I know from personal experience that selecting a research vendor can be both exciting and stressful. I was a "client" once, managing research programs at Google, Facebook, GEICO, and several startups. When you choose a research vendor, you're hiring someone to represent the voice of your users within your company. You need a research agency that is honest, hard-working, smart, patient, friendly, humble, and detail-oriented. 

I'm proud to say that the research team at Honest Data has these qualities. We work hard to put our clients first and we have been blessed to work with some amazing clients. If we might be able to help your team with a research project, please send us a note at research@honestdata.com

We would love to hear from you and we appreciate your consideration.



some of Our Clients


What Makes Us Different

No Sales Team


We won't pressure you to sign a deal that isn't a good fit for your business.

Haggle-Free Pricing


We charge all of our clients the same rates based on a cost-plus model.

High-Quality Research


We are experts in research methodology and work hard to produce quality insights.

Lightning Fast


Most of our research projects are completed within two to three weeks. 

White Glove Service


We go above and beyond to make sure our clients are satisfied with our work.

Radical Transparency


We share wholesale costs and staffing hours with our clients. No black boxes here.




Brand tracking, concept testing, message testing, habits and practices research, MaxDiff, segmentation, customer satisfaction, customer loyalty, purchase funnel research, customer journey research, PR research, pricing research, reputation research, ad testing, campaign evaluation, custom studies, etc.

Focus Groups


Concept testing, product testing, message testing, competitive intelligence, ad testing, consumer segmentation, personal development, habits and practices research, startup prep for meeting with investors, custom, etc. 

Phone Interviews


Executive level interviews (B2B), brand tracking, habits and practices, pain points exploration, rapid qualitative research, product testing, customer satisfaction, rejector research, consumer segmentation, custom, etc. 

How can we help your team? To discuss your research needs, please send us an email at research@honestdata.com

We have zero sales people and none of our employees are on commission. Everyone at Honest Data is a researcher. 

So when you contact our team, we'll do everything possible to make sure research can help you business. 

Contact Us

Get in touch!

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Send us an email

Use the form to the left or send an email directly to: research@honestdata.com

Send us a letter (old school)

310 Arlington Avenue, Suite 429, Charlotte, North Carolina 28203, United States

Or give us a call: (415) 787-0881