What We Do

Honest Data offers quick turnaround surveys. We can build a custom survey for your team or we can use one of our standard, off-the-shelf surveys that has already been designed and programmed. We have experience with a wide range of survey types, but we are particularly skilled with ad testing, concept testing, message testing, and brand tracking. 


Custom surveys can be completed in 3-5 weeks and typically cost between $30,000 to $50,000 (based on complexity). Standard, off-the-shelf surveys can be completed in 5-7 days and cost between $15,000 to $25,000 (based on complexity).

Custom Surveys

Build a Product

Understand the marketplace. Explore consumer behaviors and potential pain points. Prioritize product features and pricing. 

Develop Advertising

Pitch your product in a compelling way. Develop the right messaging and advertisements that will cut through the clutter.

Track Results

Is your brand getting stronger over time? Are your ads driving awareness? Is your business growing faster than your competitors?

Choose a Target Customer

Make your media dollars more efficient. Target the right consumers with the right messaging. Personalize the user experience.

Diagnose a Problem

Why are your sales lower than expected? Why are your customers dissatisfied? How could user experiences be improved?

Other

Custom surveys take 3-5 weeks to complete (based on the complexity and the target audience). Pricing is generally $30K-$50K per survey.

Off-the-Shelf Surveys

Concept Testing Survey

Evaluate a new product concept by collecting feedback from 1,000 consumers. Three researchers will be staffed to the project. Cost: $18,500.

Ad Testing Survey

Evaluate an advertisement (or multiple ads in a campaign) by collecting feedback from 1,000 consumers. Three researchers will be staffed to the project. Cost: $19,500.

Message Testing Survey

Evaluate messaging for your website, merchandising, or packaging by collecting feedback from 1,000 consumers. Three researchers will be staffed to the project. Cost: $21,500

Brand Tracker Survey

Track your brand awareness and consideration over time by collecting feedback from 500 consumers. Three researchers staffed to the project. Cost per wave: $14,000.

Lite Segmentation Survey

Identify your target customer by collecting feedback from 1,600 consumers. Three researchers staffed to the project. Cost: $23,500.

Customer Satisfaction Survey

Ask your customers for feedback. Includes two waves of surveys and two $500 Amazon.com gift cards (for participants). Three researchers are staffed to the project. Cost: $17,500.

How Can We Help?

Let's talk about your research needs. 

Call our team at (415) 613-7317 or send an email to 

research@honestdata.com.