About The Honest Data Team

Have you ever wondered why research agencies charge $200,000 to complete a basic survey? The answer is overhead

A simple research project can become an expensive purchase when your agency adds in the cost of fancy offices, executive compensation, sales commissions, travel expenses, and large margins. We created Honest Data to be more efficient.


To offer high-quality research with quick turnaround times and affordable prices, our agency relies on a small community of carefully vetted freelance researchers. These researchers work in teams of three (with management and technical support from Honest Data) to complete your project. We use freelance researchers to ensure that every client gets the attention they deserve (a dedicated team) and the experience they need (expert researchers).


Honest Data was founded by Tavis McGinn, a researcher who previously worked for Google, Facebook, and GEICO. Tavis was tired of slow and expensive surveys from traditional market research agencies. So he left his job at Facebook and started Honest Data - a new agency focused on fast, lean, and affordable research. Current team members are below.



The Honest Data Team

Allison Small

Based in Phoenix, AZ

10 years of research experience

MBA, Northwestern

Andrea Mazie

Based in Providence, RI

13 years of research experience

MA, Public Policy, Duke

Annalisa Tammaro

Based in Boston, MA

20 years of research experience

Specializes in education research

Aparna Reddi

Based in San Francisco, CA

10 years of research experience

MS, Social Work, Columbia

Carolyn Naseer

Based in Raleigh, NC

13 years of research experience

MA, Anthropology, Columbia

Ellen Fishel

Based in Hartford, CT

27 years of research experience

MBA, University of Michigan

Frank Pleticha

Based in Minneapolis, MN

30 years of research experience

MBA, DePaul University

Janet Kelly

Based in Kansas City, KS

25 years of research experience

MBA, University of Missouri

Ken Barberio

Based in New York, NY

28 years of research experience

Concept testing expert

Kim Fauquenot

Based in Seattle, WA

19 years of research experience

Telecom industry expert

Margaret Rorick

Based in Cambridge, MA

22 years of research experience

MBA, University of Virginia

Mark Douglas

Based in Houston, TX

25 years of research experience

MBA, University of Missouri

Marybeth Sharp

Based in Chicago, IL

29 years of research experience

MBA, Keller

Molly Huie

Based in Washington, DC

10 years of research experience

MS, Psychology, SUNY

Neal Kreitman

Based in New York, NY

30 years of research experience

MBA, University of Baltimore

Shelly Rose

Based in San Francisco, CA

18 years of research experience

Startup research expert

Sonia Sheffield

Based in Boston, MA

20 years of research experience

PhD, Research Methods, Boston College

Tamara Altman

Based in Portland, OR

11 years of research experience

PhD, Clinical Psychology, UCLA

Contact Us

How can we help your business?

Honest Data

246 Oak Street, San Francisco, CA 94102, US

415-613-7317